I wanted a double sided card, with both sides printed with colours to correspond with my website and the Candyreef brand. The decision to make the corners rounded was made early on as I felt this suits the soft lines of my illustration style. The Front Design was easy... the back was a more difficult decision.
I tried many designs and loved some of the simpler back compositions with clean lines of text and my logo. This would have been fine If I was promoting my skills as a Graphic Designer but as an Illustrator, I decided that the final card should include elements of illustration! I hope that my name will be associated with the image and style, reminding collectors of my work and what I can do. I used an existing illustration and changed the colour balance to blend with the background.